Archetypes
The common traits of common groups
Not every hipster wears plaid and likes Bon Iver, and not every Wall Street investment banker wears a vest and parties hard. But some characteristics of these groups are prevalent enough to form an archetype, and those are what is explored here, arranged in no particular order.


Hipsters
Hipsters are united by their love for plaid button downs, unique beards, and craft beer

Frat Bros
The stereotypical college male who enjoys date parties, tank tops, and keg stands most of all

Banker Bros
Patagonia vests, weekends in the Hamptons, and a work hard, play harder mentality

Emo People
A brooding demeanor, black wardrobe, and love for sad songs define this category