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Archetypes

The common traits of common groups

Not every hipster wears plaid and likes Bon Iver, and not every Wall Street investment banker wears a vest and parties hard. But some characteristics of these groups are prevalent enough to form an archetype, and those are what is explored here, arranged in no particular order.

Icon of a banker
Icon of a hipster

Hipsters

Hipsters are united by their love for plaid button downs, unique beards, and craft beer

Icon of a fraternity brother with sunglasses, tank top, and sideways hat

Frat Bros

The stereotypical college male who enjoys date parties, tank tops, and keg stands most of all

Icon of a banker

Banker Bros

Patagonia vests, weekends in the Hamptons, and a work hard, play harder mentality

Icon of an emo person, modelled after Pete Wentz from Fall Out Boy

Emo People

A brooding demeanor, black wardrobe, and love for sad songs define this category